![]() ![]() ![]() At the time, men did not wear wristwatches. A celebrity of the era, it wasn’t long before people noticed something unusual on his wrist. And just like that, in 1904, the first Pilot’s watch was born. Critically, he attached a leather strap to the case so it could be worn on the wrist. He ran the Paris branch of Cartier and is responsible for some of the company’s most celebrated designs.Īlberto Santos Dumont – Credit: Fédération Aéronautique Internationale.Īfter listening to his friend’s complaints, he created a flat watch with a distinctive square bezel. The grandson of Cartier founder Louis-François Cartier. That friend happened to be Louis Cartier. Using a pocket watch during his field tests was proving impractical. As opposed to the Wright brothers who did achieve lift-off, but not unaided, at Kitty Hawk 1903. In fact, many claim he was the first to achieve powered flight in 1906. This allowed him to dedicate his life to aeronautical study and experimentation. He was the heir of a wealthy family of coffee producers. In the early 20th century, a Brazilian aviation pioneer named Alberto Santos-Dumont was living in Paris. The story of the origins of the Cartier Santos has become the stuff of legend. That sells! So, what is it about the Cartier Santos that makes it so damn appealing? A (Very) Brief History Of The Cartier Santos There’s even an outrageously priced steel version with a skeletonized dial. Following a revamp two years ago, the watch has shot to the top of the wish list of many a dapper gentleman. Stylish yet sporty, chic yet casual, the Cartier Santos does it all. In fact, it’s probably one of the brand’s best-selling men’s models.
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